About us

Market Research Jordan is an B2B consulting and market research firm trusted Arab conglomerates and multinational companies to deliver research-based market strategies in Middle East and Asia. Our strong knowledge, analysis, insights and strategic recommendations on the specific market, including Jordan, are tailored for each of our clients’ specific challenges and hurdles to success in the marketplace. Our consultants are committed to supporting our clients’ understanding of the market(s) in which they compete in, to ensure decisions made are timely and well-informed. Market Research Jordan works in partnership with our client’s as a seamless extension of their business – and make your success, our success; we are confident that it is precisely this philosophy that has resulted in our 90% repeat client rate.

Market Research Jordan is comprised of professional native consultants equipped with extensive project experience across various sectors and industries locally in Jordan, regionally across the GCC, as well as across more than 10 markets in Asia and Gulf regions. This Asia Pacific and Arab world experience is what sets us apart from the rest: we consider ourselves the only true advisors in the Middle East helping Arab companies navigate the Silk Road of the 21st century. Our team are well-trained to be adept and resourceful in gathering insights directly from customers, suppliers, and intermediaries in the marketplace – whether it is in Jordan or in Jakarta, in Shanghai or in Tokyo – our experts then analyze and develop these insights to create actionable and sustainable business strategies.

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Some of Our Team


erika jordan

Erika | Partner

Erika is the Partner, responsible for the Middle East market, based in our Abu Dhabi office. She brings over 8 years of regional strategy consulting experience – working with the leading global and regional corporations operating in the Arab world. She specializes in growth strategies, supply chain optimization, customer acquisition, and corporate sustainability strategies – and has also led several projects in the UAE, Iran, Saudi Arabia, Qatar, Indonesia and Japan for Fortune 500 clients in the automotive, construction, lubricants, machinery, e-commerce and greentech sectors.

Rida Jordan

Rida | Senior Associate

Rida is a Senior Associate working across the Middle East and Southeast Asia. Rida specializes in Market Growth Studies, Market entry, and Quantitative Studies and has led projects across the GCC, North Africa, as well as in the far East. Prior to joining Solidiance, Rida worked as a management consultant in Southeast Asia for 2 years, based out of Vientiane, Lao PDR. Rida speaks fluent English, French, and Arabic.

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