Consumer & Retail

Drive growth, establish competitive advantage and unlock profit in the burgeoning local Jordan consumer and retail market.

FMCG Consulting Firm in Jordan
Consumer Trends in Jordan
Jordan is prime for commercial activities. Driven by its young and tech-savvy population, consumer behavior is changing rapidly. Consumer spending is rising, and they get more exposure to global brands and trends. Private consumption was recorded to contribute for more than 80% to the country's Nominal GDP in December 2018.

Jordan is also listed among one of the least saturated markets in the MENA region for modern retails. The number of major malls and outlets has been growing in recent years. According to the Department of Statistics, wholesale and retail trade contributed around JOD1.04 billion to GDP or nearly 9% in 2016.

Our team at Market Research Jordan is committed to guiding you in capturing the extensive opportunities across different areas such as digitalization, social networking service, as well as digital wallet and marketplace. Our expert consultants will help clients in anticipating potential shifts of buyers' needs and thriving in the local market competition.

Our Key Service Offerings

Jordan Market Intelligence

We manage to provide evidence-based Jordan marketplace insights for our clients based on practical business experiences. Clients will be guided to anticipate changes in market demands as well as emergence of new competitive challenges.

Jordan Market Entry

Some promising alternatives will be weighed to minimize financial uncertainty for clients through related market informations, such as customers, channels, competitors, partners, suppliers, and others.

Jordan Competitive Intelligence

We will identify characteristics of market competition in the Jordanian market and learn from best practices in avoiding costly omissions. Clients will be granted strategic advantage by exploring untapped market opportunities and competitors' blind spots.

Jordan Customer Intelligence

Our expert consultants will help to study customers' demographic, behavior and buying trends through their persona and give strategic input in developing new products.


Jordan most competitive Arab economy at 7th ranks
Jordan Ranks 7th Most Competitive Arab Economy

The Kingdom of Jordan witnessed an improvement of its global ranking compared to last year and placed as the 7th most competitive Arab Economy.

jordan expects more investment in renewable energy
Jordan Expects More Investment in Renewable Energy

Investment in renewable energy in Jordan is expected to exceed the USD 4 billion mark by 2021 and cover a fifth of the Kingdom’s electricity needs by 2020.

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